In light of the news that Yelp is closing in on an additional $50M in financing, presumably in an effort to get to IPO, I thought it would be interesting to take a look at the consumer review landscape.
Here is a slide that I presented at a recent RateItAll Board meeting
RateItAll's traffic numbers are pulled from our own logs.
Here are my brief comments on each property:
Yelp: The monster of our space. Brand recognition that goes beyond early adopters. Massive amounts of quality content in a number of markets. Awesome SEO, strong mobile presence. With the rumored Elevation round, Yelp will have raised $81M in funding. Now taking on Gowalla and Foursquare.
TripAdvisor: The top travel review site. Owned by Expedia.
Flixster: The top movie review site. Flixster recently purchased Rotten Tomatoes, and is very strong on Facebook and MySpace. $7M in funding.
Epinions: Acquired long ago by Shopping.com, which was then acquired by eBay.
InsiderPages: Owned by CitySearch (which also has user reviews, but is known more for their editorial reviews of local businesses).
ViewPoints: Privately held, out of Chicago. $5M in funding.
UrbanSpoon: Acquired by IAC.
Buzzillions / Power Reviews: Privately held out of San Francisco. $26M in funding.
RateItAll: Privately held out of San Francisco. $1.4M in funding.
LivingSocial: Privately held out of DC. Moving aggressively into collective buying, taking on Groupon, Townhog and others. Strong on Facebook. $10M in funding.
AngiesList: Privately held out of Indiana. $66M in funding. Traffic apparently in free fall.
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