Facebook Launches Widgets with an Eye Towards SEO

In yet another sign that old fashioned, embeddable widgets are experiencing a bit of a rebirth, Facebook today announced Fan Boxes.  Fan Boxes allow a Facebook Page's activity stream and / or fans to be displayed in a sidebar widget on any site.

Here are my initial observations:

• Facebook chose to expose a JavaScript, not Flash, widget.  This means it will work fine on places like Blogger and TypePad, but won't work on places like MySpace, Wordpress, and uh, Facebook.
• Facebook becomes the second widget publisher to use Facebook Connect in a widget.  The first was RateItAll.
• It's interesting to me that Facebook chose not to use any easy add buttons from companies like Clearspring or Gigya.  They just expose the embed code and leave it up to the user to muddle through.
• The activity piece of the widget reminds me of the Plaxo Pulse widget.  Will we see a Facebook User activity widget follow?
• Minimum width for the widget is 200px - this rules out narrow sidebar placement.
• Who says Facebook doesn't care about SEO?  Check out this little, bare link beneath the bottom of the widget.  And they're optimizing for the company / band / public personality name!

In classic Hub & Spoke fashion, Facebook offers a clear incentive to companies, bands, and public personalities to add the Fan Box to their site, blog.  Because Facebook Pages have the ability to publish to the newsfeeds of their fans, the more fans you get, the better your communication channel to your users.  This is the new email distribution list.

For more on the Facebook Fan Boxes, see TechCrunch, Inside Facebook, and the Facebook Blog.

Comments

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