This was announced a few weeks ago, but it's notable nonetheless. Widget infrastructure company Gigya has announced a partnership with Adobe to go live this summer in which Gigya sharing and tracking tools will be tightly integrated into Adobe's software:
In the first phase, Project Radiate will make Gigya’s Wildfire
technology part
of Adobe’s Flash, Flex, and Dreamweaver software,
enabling developers to integrate Wildfire distribution and tracking
functionality into
their widgets at the time they are built. This functionality will be
free for anyone who owns a copy of these Adobe products.
Part two of this relationship will be around monetization - widget publishers will be able to buy installs across the Gigya network.
The second
phase will give
advertisers and publishers a self-service option for distributing
widgets across
the Gigya network on a pay-per-install basis.
While I haven't seen screenshots, Liza Hausman, VP Marketing of Gigya explains the integration as follows:
If they (widget developers) develop a flash anything they can drag and drop Gigya sharing tools and analytics in directly from Photoshop etc, and set up an account through Adobe.
