Back to back presentations at Widget Summit from Friendster and Hi5 - two mammoth properties who are doing very well outside of the US. Some interesting stats in here:
Widgets Around the World
Friendster (David Jones, VP Marketing)
Top 20 Global Website
3rd largest in the world
85M users
Number one in Asia
#1 in user engagement, 185 minutes per month on Friendster average
Top six social networks haven't changed in the last couple years - all started in California.
Not a lot of overlap btw top social networks
80% of Friendster's user base can only be reached on Friendster.
Asia = 38% of Internet user base
First to launch newsfeed, second lo launch developer program
First to deploy both OpenSocial and Facebook
Hours to days to move FB app to Frienster
Friendster Platform
No revenue share
Ads are allowed anywhere in app including on profile page
Revenue models:
CPM
Lead Gen, CPA
Subscription
Commerce
Brand Sponsorships
Mobile apps (sms)
15M users have added an app. 850 apps live. 5000k developers.
Imeem top app
What's unique about asia:
online friending - not just friends in real life
big profile browsing culture
approved form of dating
Entertainment apps most popular.
m.friendster.com 1.5B pageviews per month - 5 months online
Up to 70% of users access the web from internet cafe
- avoid downloads
- web/sns apps
available in ten languages
Hi5
Paul Lindner (Engineering Platform Manager, Hi5)
#1 in twenty six countries
Latin America and Caribbean biggest market, but traffic from all over the world.
56M monthly uniques, 100M registered users
traffic spread pretty evenly around world
45% 18-24
53% male
Embeds available for many years
- post content to profiles or comments
Flash embeds on hi5 maintained whitelist.
July 2007 introduced widget section, partnered with slide, rockyou, now deprecated.
March 31, 2008 - launched OpenSocial.
2100 apps live today.
Millions of installs per day.
Top apps getting 1M canvas views per day.
working with widgetbox to convert flash widgets to opensocial apps
OpenSocial translations, september 2008. Crowdsources app translations to different languages.
Also have REST endpoints integrated with OpenSocial authentication.
What's next?
Extend opensocial to messaging and photos (messages and photos available to apps)
APIs to write to profile - get rid of cut and paste embed code.
Oauth support coming soon.
OpenID provider support coming soon.
Tighter integration of OpenSocial Apps with the hi5 site.
Updated Permissions Model
