From business of apis conference, my notes:
Dan Jacobson - NPR
45M pageviews, 8M monthly uniques
Major Media lagging other verticals in API exposure, instead sticking with RSS.
Target Audiences:
end users
npR's digital media team
NPR member stations
NPR biz partners
Content aggregators like Yahoo and Google
Measures of Success:
Business
- get content out to stations
- improve connections with biz partners
- scalability for npr.org
- creat epossible revenue opportunities
Audience
- distribution of content to existing users
- reach new users
- drive traffic back to npr
- extend the npr brand
challenges:
legal
- rights for redistributing content (e.g. ap photos)
- terms of use
- identifying what needs to be withheld
Business challenges
- enable sponsorship functionality
- create levels of access for different targeted audiences
Metrics
- identify users through registration
- track api requests
No access restriction, no query caps.
beacons to determine where the content is residing.
all audio content is served from npr servers
More challenges:
stations - how to give stations more value
monitoring / policing
technical
-handle load
- create registration system
- extend application architecture
Everything on NPR.com is available through the api
250K stories
400K unique audio files
5700 unique lists
400 musical artists
twelve progams
90 topics
700 editorial columns
content from member stations
what's not in it:
some npr programs
Non npr public radio programs
some text, images, audio
video and blogs not offered
Stats
1000 registrants
4.3M requests
200K pvs on tech center documentation
Formats:
NPRML
RSS
MediaRSS
JSON
Atom
JavasScript widgets
HTML widget
Future:
station finder
posting to the api
full story html widget
Content and Format
other output formats
blogs
video
other npr programming
more content from member stations
geo information from stories
create your own podcast
