These are my live notes from Michelle Azar's presentation at the Business of APIs conference.
Best Buy, VP emerging channels
150K employees, most tech savvy, most under 25, many developers.
Growth will come not from making one big store. But by putting stores where the people are. APIs reflect this.
Best Buy Remix is the Best Buy API
Affiliates was the first effort
API now available for commercial use.
API Objectives
Brand Presence
Traffic, and conversion
Brand is the priority for now.
Clip from Best Buy CEO: it's hard for managers to accept that innovation can come from grassroots, but it's the reality.
Metrics:
net revenue
developer engagement
api usage
traffic to commerce sites
Things we can't measure yet
- emabling customer delight
