These are my live notes from Allen Hurff's of MySpace's presentation at the Business of APIs conference.
Allen Hurff from MySpace (svp myspace)
History of MySpace APIs
2006
Helio Project
SOAP
SnoCap
Didn't even have internal apis at thsi point.
2007
Built a mobile API team.
Core API Team
OpenSocial .5
REST
2008
OpenSocial .8
REST
Oauth
OpenID
Data Availability
Developer Platform Team
Web Identity
Content Generation
Social graph
reputation
authentication
profile
activity
What makes me me:
what i say about me
what others say about me
What i do
my social graph (xfn - appending urls to indicate relationship in a way that is crawlable, e.g. rel=friend, rel=me)
what I create
my id
THe Old World
walled garden, gap btw social sites and social networks
New world: open identity
Push out from the social network, and draw activities back in.
Identity standards:
activity: rss, atom, xmpp, opensocial
profile, hcard, hcal, opensocial, sreg, attribute exchange
authentication: oauth, openid
social graph: opensocial, xfn, foaf, portablecontacts
repution: microID
content: xpspf, exif, etc.
why this matters:
user acquisition - lowers barrier to entry
retention - become complementary and indispensable
traffic - make your service a fulcrum
monetization
everyone is building on the open stack
Social Windows: Google Friend Connect - make it so a mom and pop blog social
Closing THoughts:
web is open and social, and standards can power social functionality
