Nick O'Neill has the scoop on Scott Rafer's presentation at the Berlin at the Facebook Developer Conference:
When speaking at the Facebook developer conference today in Berlin, Scott Rafer declared that Facebook platform dead. He posted statistics including one that I posted that suggests Facebook widgets are dead. Lookery’s own statistics from Quantcast suggest that their publisher traffic has been almost halved since the new site design was released.
My company has also been paying less attention to our Facebook Compatibility App. Why? Our users are pissed (see here and here) about the low quality content that typically gets posted from Facebook (which we aggregate on RateItAll.com), the macro economy is dictating that we focus on revenue now (and our content monetizes better on our destination site than it does on Facebook), and it's expensive to maintain a FB app - it requires constant handholding to keep it from breaking.
We are not abandoning our Facebook presence. But our strategy is evolving to more of an "inside out" one in which we allow our destination site users to use our service on their favorite sites, rather than "outside in" - in which Facebook is the distribution strategy to drive more users to home base.
