So this is kind of neat - Newsgator has signed up local papers for each of the 32 NFL teams, and has gotten them to agree to display each others' content when their respective teams play each other. From the blog post:
The best way to explain is through a real-life example: this week the Pittsburgh Steelers are set to play the New York Giants. Leading up to the game, the New York Daily News's website has a widget on their sports/football page with content on the opposing team -- in this case the Pittsburgh Steelers -- from The Pittsburgh Tribune-Review. And the reverse would be true as well: The Pittsburgh Tribune-Review has content from The New York Daily News on the Giants on their sports page. In essence, they're shared bits of atomized content in the form of opposition scouting reports from in the inside lines of the competitor's 'camp.'
It seems like a lot of hand-holding to me - in a perfect world, each newspaper would already be offering customizable widgets for their various sports teams, which could then be grabbed by whoever wanted them. But I guess if you're an old school local newspaper, it's reassuring to have a Newsgator promising you that all content will be recipricated.
