Sproutbuilder is going to B2B with their widget publishing tool. At least that's how their latest announcement regarding their Fankits product reads to me. Here's a snippet from there Press Release:
FanKits enable entertainment and media companies to connect and promote their branded content to consumers by allowing fans to create and share branded widgets within social media sites.
They also announced a deal with Sony to use Sproutbuilder to help movie fans create and distribute movie related widgets. While the economics of this deal weren't released, when I read "branded widgets," I deduce that these are pay deals.
This is a departure from the free distribution / run an ad network on top business model that is being used by companies like Clearspring and Gigya, and also puts Sprout in direct competition with companies like KickApps, MuseStorm, iWidgets, and Gydget.
Congratulations to the Sprout team on the latest release and Sony deal.
