Shelfari, via Mashable:
With the ongoing open movement, Shelfari has been pretty adamant keeping the Shelfari experience the same across networks, whether this be through a widget, a Facebook app, or an Open Social app (coming soon). This is actually a pretty tall order, considering the amount of time and skill needed to fully trick out an application that leverages the network into which it’s plugged while also maintaining the core objectives (look, feel and overall experience) of its main site.
Renkoo, via GigaOM:
Social networks are worlds unto themselves, and their prized viral effects won’t necessarily attract the same audience you’d find on the open web. I don’t know of companies that have been successful uniting their user bases on and off Facebook — possibly Flixster? If you’re a widget provider like Slide or RockYou, you don’t have this problem, but what if you want to hedge your bets? Renkoo CTO Joyce Park tells us that her company actually has three user bases: its event-planning web site Renkoo.com, its virtual pet application Haikoo Zoo, and its virtual drink application Booze Mail.
iLike, via VentureBeat:
ILike’s strategy is to build social music applications across social networks — Facebook, Hi5, and the rest — then let musicians communicate with their fans across all of these networks (our coverage).
I have very strong opinions about what a winning cross platform, cross domain app will look like. I'll try and post more on this at some point.
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