I attended Snap Summit last Friday. It was a nice event attended by a lot of the usual FB suspects - Dave McClure, Jia Shen, Hungry Machine, Peanut Labs, Lookery, Social Media, FB Platform rep, etc.
Here are some of the things I jotted down, in no particular order:
- A lot can be learned by tracking the first ten clicks once someone enters an app
- Uninstall is a trailing indicator - by the time it gets to that point, other stats should have told you it was coming
- App developers are paying too much attention to notifications and invitations, and not enough to the news feed and the profile (Dave McClure)
- Experiment with images in news feed - you can insert up to four
- The performance bottleneck with Facebook Apps is almost always the database
- Google has lost gadget developer attention to the Facebook Platform
- The only way to make real money on Facebook is to go directly to the brands - networks are not going to get it done (Nick)
- Get multiple apps out quick, and ride your horses / high performers
- Flixster had 8 days notice pre platform launch to pull something together - general strategy has been to migrate proven features from Flixster.com to FB
- One of the things that separates professional apps from hobby apps is the focus on analytics and iteration
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