Today is Widgetcon, the widget conference put on by Freewebs, and the widget related announcements are starting to trickle in.
Widgetbox has announced a partnership with Forbes to deliver editorial / news widgets using Widgetbox's management and analytics platform. There are two interesting things about this announcement. First is that these widgets will support in-widget advertising (from Visa Small Business), and second, that this would appear to be one of Widgetbox's first partnerships with a large mainstream media company.
Here's the press release.
In other announcements, Freewebs has announced that it is hosting a widgetized advertising campaign for Universal Studios for the movie Knocked Up. Folks can upload pictures of themselves with a supposed partner, and the service cranks out a remixed baby photo which combines the features of the "parents." This, hideous photo is then available as a widget (and I assume, as a module on Freewebs). It's actually pretty clever - you can try it out here. Here's the press release.
And finally, Gigya has announced that six of the top ten widget publishers (as reported by Comscore) are now using Gigya's Wildfire widget sharing and tracking tool. Assuming this is true, this is an incredible amount of traction in a short period of time for Gigya as a widget platform - I'll try and take the service for a spin in the next couple of days and share my thoughts. Here's a review I wrote of Gigya's widget email service.
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