Disclosure: Mpire is a client of mine
Mpire is a “Price Comparison 2.0” service that provides shopping info and historical pricing information for products across thousands of retailers including big ones like eBay and Amazon. As opposed to just showing you the price that merchants are offering, Mpire leverages this historical data to show you the price you should be paying, and which way things are trending.
It’s incredibly rich and useful data / content.
As of this morning, Mpire has set this data and their shopping tools free via widgets. Blogs and shopping sites can now offer sophisticated price comparison and trending tools on their sites for no charge.
As an added incentive, publishers can plug in their eBay or Amazon affiliate ID’s into the widget and earn 100% of the referral revenue. Mpire wanted to allow AdSense inclusion as well, but unfortunately, AdSense’s TOS still doesn’t allow this.
The things I really like about this offering are:
- The content. This is unique, compelling, useful content that will improve conversions and add editorial value.
- The revenue sharing hook. I like how Mpire leveraged proven, existing revenue programs to let widget publishers make some money.
- The philosophy. MPire took their absolute best content – their secret sauce so to speak – packaged it up, and is letting it fly.
Click through to check out Mpire’s widgets for yourself.
For more coverage, see John Cook’s Venture Blog, TechCrunch, Widgets Lab, Mashable, Snipperoo, and Social Media Club.
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