My employer was the very first site on the Web to syndicate Google AdSense to its community via the AdSense API. Members who contribute content are able to share in the ad revenue associated with that content via this integration with Google AdSense.
For a long time, I've been been very keen to help our members drop their Adsense Publisher IDs into their user generated widgets. I felt that this would be an incredible motivator for our members to really get creative in trying to create viral content. Due to the massive number of pageviews that a popular widget can accumulate, I envisioned scenarios where our content creators could make some real money, and not the $20-30 per month that our top contributors make now.
Unfortunately, Google has yet to give us the green light. About a month ago, I got the opportunity to talk this vision through with a couple of senior AdSense product managers, and show them exactly the sorts of widgets in which the AdSense Ads would appear. I had also requested permission on two previous occasions.
To make a long story short, they're just not ready yet. The sticking point appears to be the lack of control that Google would have in where their network of advertisers would show up. And on that level, they're absolutely right. There would be nothing to stop the publisher of nazi child porn site from grabbing a RateItAll widget, and running that widget with its associated AdSense ads on their site.
It's a shame, because in the world of revenue sharing, user generated widgets + Google AdSense would seem to be a killer combination. If I were one of the also-ran contextual ad networks such as YPN or MSN AdCenter, I would probably try and take this opportunity to rock the boat a little bit.
One of my buddies is always talking about your blog at work – finally came and checked it out today, nice work! I’m subscribing to your rss feed – keep on posting!
Posted by: gsalerts | June 01, 2011 at 10:24 AM
Members who contribute content are able to share in the ad revenue associated with that content via this integration with Google AdSense.
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To make a long story short, they're just not ready yet.
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