There's a nice little article on widget trends in Advertising Age. Sexy Widget gets some props. Here's a quote that hints that there's still a lot of widget growth to come:
"There's a lot of promise, but we're still in the early stages of marketers using them," said David Berkowitz, director of emerging media at search-focused agency 360i. His research recently found just 8% of the top network- and cable-TV programmers use emerging media such as widgets in their media-marketing efforts.


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