Adage Widget Article

There's a nice little article on widget trends in Advertising Age.  Sexy Widget gets some props.  Here's a quote that hints that there's still a lot of widget growth to come:

"There's a lot of promise, but we're still in the early stages of marketers using them," said David Berkowitz, director of emerging media at search-focused agency 360i. His research recently found just 8% of the top network- and cable-TV programmers use emerging media such as widgets in their media-marketing efforts.